Revealed: Oct. 4, 2021 at 7:00 AM CDT|Up to date: 1 hours in the past
UNION, N.J., Oct. 4, 2021 /PRNewswire/ — Mattress Tub & Past® (Nasdaq: BBBY) as we speak introduced the launch of Studio 3B™, a brand new Owned Model line of latest dwelling décor impressed by trendy design. Out there solely at Mattress Tub & Past, Studio 3B helps prospects “dwelling, happier™” by providing approachable, trendy designs for on a regular basis residing. A curated assortment of informal, heat and welcoming homeware, Studio 3B’s subtly refined, on-trend assortment consists of décor, bedding, tub and accent furnishings. The affordably-priced assortment—obtainable on-line and in shops now—encourages a mix-and-match method, making it easy to replace and refresh any residing area.
“Studio 3B permits dwelling decorators to simply attain a contemporary aesthetic that feels inviting and thoughtfully designed,” stated Joe Hartsig, Government Vice President and Chief Merchandising Officer at Mattress Tub & Past. “We have seen growing buyer demand for extra approachably trendy product collections. Studio 3B fills that want, delivering a recent, but accessible assortment that helps elevate any dwelling.”
Studio 3B Merchandise
With an approachable type of minimalism, the Studio 3B assortment gives greater than 600 merchandise that marry kind with perform. The assortment is designed to suit seamlessly into any dwelling, however is especially well-suited for city and small-space residing. From décor and accent furnishings to bedding and tub, prospects will discover the next in every class:
- Accent Furnishings and Decor: Fake greenery; frames; vases; mirrors; artwork; storage; lighting; ornamental objects; wall décor; window remedies; rugs and accent furnishings, together with vainness units and stools
- Bedding: Sheet units; cover, comforter and quilt units; throw blankets and ornamental pillows
- Tub: Cleaning soap dishes and dispensers; trash cans; trays and tub equipment
- Eating: Dinnerware; drinkware; serveware; flatware; barware and kitchen textiles (some gadgets coming quickly)
“Our houses are actually the facilities of our lives–where we eat, sleep, attend college, work, entertain, train and create,” stated Neil Lick, SVP of Owned Manufacturers at Mattress Tub & Past. “Studio 3B was developed to stylishly clear up the issues of the adaptable dwelling by way of rigorously designed, modern furnishings that tackle on a regular basis wants.”
From a design perspective, Studio 3B makes it simple to contemporize your own home with on-trend colours, patterns, supplies and textures that blend and match to create actually impressed areas. Heat, muted, impartial hues are punctuated by daring pops of colour. Coloration-blocking is prevalent all through the gathering. Good-looking graphic patterns—each geometric and summary—add visible curiosity. Delicate curves and rounded shapes inform most of the merchandise, from mirrors to lighting to tub décor. Heat woods and light-weight translucent and matte supplies hold silhouettes from feeling spare or chilly. Delicate textured bouclé and saturated, coloured linen infuse upholstered furnishings with heat and trendy sensibility.
The Studio 3B accent furnishings attracts inspiration from a design model known as Japandi, an evolution of mid-century trendy. Clear strains and leggy silhouettes replicate modern residing and are small space- pleasant, serving to smaller scale residing areas really feel open and ethereal. Versatile performance is a cornerstone of the accent furnishings assortment. Facet tables double as slim-width desks for dwelling workplace/college use. Bar carts could be repurposed as espresso stations. Bookcases with storage bins can function room dividers. Couch facet tables are equally at dwelling as nightstands. Most of the items additionally transition from indoor to outside areas to develop the residing space.
Artwork additionally options prominently within the Studio 3B assortment. Most of the prints characteristic linear or trendy overscale geometries and balanced tonal colour fields, including the right “of entirety” to any room.
Studio 3B merchandise can be found solely at Mattress Tub & Past—by way of in-store or curbside pickup, on bedbathandbeyond.com, and by way of same-day supply in some places.
“Within the Studio 3B” Marketing campaign
In partnership with inside designer, tv character and House, Happier Group member Jeremiah Brent, Mattress Tub & Past will host a “Studio Periods” content material collection to point out prospects how simple and inexpensive trendy design could be. “Studio Periods” will kick off October 6 on Instagram and TikTok that includes video content material with Jeremiah. Social influencer companions and Decorist designer Briana Nix will be part of Brent in divulging dwelling design ideas and methods to encourage prospects to really feel extra assured in expressing their model by way of inexpensive trendy design with Studio 3B.
“Your private home is supposed to be a spot of consolation and self-expression, and may symbolize who you might be,” says Mattress Tub & Past House, Happier Group member Jeremiah Brent. “The Studio 3B line of inexpensive, versatile and trendy types, patterns, and supplies is ideal for anybody seeking to refresh their area or personal their aesthetic.”
Studio 3B is the seventh of at least eight Owned Brands that Mattress Tub & Past is introducing in fiscal yr 2021, and a key pillar of the Firm’s complete three-year transformation technique. The brand new manufacturers ship distinctive high quality and affordability throughout key classes, together with bedding, tub, kitchen and eating, group, and residential décor.
Concerning the Firm
Mattress Tub & Past Inc. and subsidiaries (the “Firm”) is an omnichannel retailer that makes it simple for our prospects to really feel at dwelling. The Firm sells a large assortment of merchandise within the House, Child, Magnificence and Wellness markets. Moreover, the Firm is a accomplice in a three way partnership which operates retail shops in Mexico beneath the title Mattress Tub & Past.
Mattress Tub & Past operates web sites at bedbathandbeyond.com, bedbathandbeyond.ca, buybuybaby.com, buybuybaby.ca, facevalues.com and decorist.com.
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