TGI Fridays plans to open 300 ghost kitchens operated by Reef Expertise within the U.S. and overseas.
The 850-unit casual-dining chain is the newest model to companion with the fast-growing Reef. Wendy’s, 800 Levels Pizza and Bennigan’s have additionally introduced plans just lately to open lots of of items with the Miami-based firm.
Fridays is the primary international casual-dining chain to hitch Reef’s roster of greater than 80 manufacturers. It would open kitchens within the U.S., Canada and “different worldwide markets” over the subsequent 5 years. About half of the 300 items shall be overseas, the corporate mentioned, with the primary opening slated for Miami. Reef will function a franchisee of the mum or dad model.
“Our partnership with REEF brings with it a singular alternative to ship Fridays to extra friends world wide,” mentioned Ray Blanchette, TGIF CEO, in an announcement. “REEF is basically a launching pad to ship that Fridays feeling whereas prioritizing comfort and high quality.”
On the finish of 2020, Fridays had 340 U.S. eating places and 510 overseas.
The booming tech firm and the casual-dining staple have some frequent floor: Reef Kitchens President Michael Beacham was Fridays’ VP of growth from 2002 to 2008, and he expressed pleasure concerning the new partnership.
“We’re honored that TGI Fridays has chosen REEF to proceed this custom and increase their attain on the REEF platform,” Beacham mentioned in an announcement.
Fridays’ ghost kitchen technique additionally features a $10 million investment in virtual brand company C3. Its mum or dad firm TriArtisan Capital Advisors mentioned in August that it deliberate to carry a few of C3’s manufacturers equivalent to Umami Burger and Krispy Rice into Fridays eating places as delivery-only choices.