Nashville-based casual-dining chain O’Charley’s is launching a nonprofit digital restaurant for a restricted time this fall, the 175+-unit chain introduced this week. The Songwriter’s Café restaurant launched on Oct. 4 and is operating by Nov. 21, with all gross sales of its burgers, hen tenders and catfish going towards the Folded Flag Basis, which gives scholarships and grants for relations of fallen troopers.
Though ghost kitchens have exploded in recognition over the previous couple of years, not many have ventured into nonprofit territory. This charitable ghost kitchen enterprise might be funded in collaboration with nation music artists like Lee Brice, Tenille Arts, Thompson Sq. and Liz Rose. Orders for takeout and supply might be out there through DoorDash, Uber Eats and Postmates, with entrees ranging in worth from $8.99 to $14.99.
“Since March 2020, we launched three digital restaurant manufacturers and are happy with their efficiency,” CEO Craig Barber stated. “As we moved by 2021, we started to rethink even our thought of what a digital restaurant could possibly be. By ordering from the Songwriters Café, our visitors could make a direct contribution and positively impression these deserving households.”
The Songwriter’s Café started as a digital profit live performance sequence that raised $575,000 for households of fallen veterans in 2020, and is a part of O’Charley’s Hometown Heroes initiative, which advantages navy members, veterans, gold star households, healthcare employees and first responders and has raised $1.6 million since 2016.
Since final yr, O’Charley’s has launched three virtual brands, as many firms did through the pandemic. Coop & Run and Dockside Charlie’s have been ghost kitchens that centered on hen and seafood respectively, whereas Songwriter’s Café is the primary digital nonprofit they’ve tackled.
Proper now, the Songwriter’s Café is offered for supply at O’Charley’s complete portfolio in 151 eating places in 17 states
“We’re all the time on the lookout for new methods to create elevated help for Folded Flag. The Songwriters Café is a terrific avenue to take action,” Barber stated. “Whether or not its digital ideas, in-store fundraisers or different initiatives, O’Charley’s is dedicated to its help for Folded Flag.”
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