So, you did not snag something from Beyoncé’s Halls of Ivy collection earlier than it offered out? Worry not, as a result of one other drop from Ivy Park’s ongoing Adidas partnership is on the best way. Simply in time for Valentine’s Day, Beyonce is treating us to Ivy Coronary heart, a clothes, footwear, and equipment vary in vibrant reds and pinks, impressed by love. The signature Adidas stripes adorn items like a fake latex puffer jacket, velour long-sleeve costume, and comfy turtleneck sweater, whereas a brand new snakeskin print is entrance and middle on biker shorts, a duster, and hoodie. Different standouts embrace a lip belt bag, pink blazer-style jumpsuit, fuzzy animal-print clutch, and vivid pink Adidas Extremely Enhance sneakers.
As with every other Adidas x Ivy Park collection, the marketing campaign is stacked with stars. Karrueche Tran poses on a fuzzy armchair in a pink latex getup, whereas Tyson Beckford appears as smoldering as ever in a striped tracksuit. The forged additionally consists of supermodel and actor She Pei, singer-songwriter Troye Sivan, and comic Naomi Watanabe, the latter of whom went viral for imitating Beyoncé singing “Loopy in Love” in 2008. Seeing as Beyoncé enlisted her kiddos to mannequin for her final two Ivy Park campaigns — bear in mind their matching Halls of Ivy photo shoot and their adorable Ivy Park Rodeo Kids video? — we’re hoping to see Blue Ivy, Rumi, and Sir go well with up for their very own Ivy Coronary heart second.
The Ivy Coronary heart line is slated to drop online at adidas.com on Feb. 9 and in choose shops on Feb. 10, with sizes starting from XXXS to XXXXL and costs starting from $30 to $300. Take a peek on the aesthetically pleasing marketing campaign photographs beneath, and verify again right here subsequent month to buy each sporty-chic piece.
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