Whereas not solely new to the US market (there are a number of different manufacturers producing tea seed oil similar to tea firm Rishi), Yóu Yóu is seeking to plant its flag within the floor because the go-to cooking oil possibility for dwelling cooks once they put together Asian dishes (stir-fry, fried rice, and so forth.).
“Tea seed oil is a little-known secret that hasn’t made it large but within the US, and we’re thrilled to be those to deliver it to the forefront and put it within the highlight,” Chen instructed FoodNavigator-USA.
‘Olive oil of the East’
Due to its versatility and impartial style profile, it has develop into generally known as the “olive oil of the East,” mentioned Chen.
“Once you consider Mediterranean or Italian meals, you consider olive oil. If you end up making ready for a keto eating regimen, you consider avocado oil. There has by no means been a go-to cooking oil for Asian cuisines. Till now. Yóu Yóu goes to be the go-to oil for Asian cuisines,” claimed Chen, including that there are advantages to all three sorts of oil and that the objective of Yóu Yóu is to present customers extra decisions with regards to their dwelling cooking oil choice.
With a smoke level of 485°F (larger than olive oil at 375°F and beneath avocado oil’s smoke level of 520°F), Yóu Yóu tea seed oil is greatest fitted to high-heat dishes similar to stir fries and different stove-top frying cooking strategies the place it actually shines and retains the kitchen smoke-free with out compromising the nutrient profile of the oil, mentioned Chen.
When cooking at excessive temperatures, tea seed oil maintains its powerhouse nutrient profile, which is filled with antioxidants, [short-chain] omega-3 fatty acids (greater than olive oil), and nutritional vitamins E, A, and B, he claimed.
Chen added that the oil may also be utilized in room temperature functions similar to in salad dressings the place it imparts a barely nutty, botanical taste.
How is it made?
Tea seed oil comes from the seeds of Camellia oleifera, a flowering plant native to East Asia, which Yóu Yóu sources from the Hunan area in China.
In line with the corporate, every bottle of Yóu Yóu tea seed oil takes eights years of harvesting, filtering, and chilly urgent to supply because the plant should undergo a number of seasonal development cycles of rain and solar to create an optimum stability of polyphenols and antioxidants earlier than the seeds are extracted and made into oil, defined Chen.
“The manufacturing course of adopts low-temperature chilly urgent know-how to extract oil from uncooked tea seeds, guaranteeing a compact manufacturing line design and minimal environmental footprint. Low-temperature oil urgent improves the standard of uncooked tea seeds and is comparatively extra vitality saving in comparison with conventional manufacturing applied sciences,” he added.
Goal market: ‘Die-hard cooking fans’
At $39.99 per 16.9 fluid ounce bottle, Yóu Yóu is a premium cooking oil possibility, mentioned Chen, who’s focusing on a rising subset of culinary-obsessed dwelling cooks looking for novel merchandise to make use of of their kitchens.
“Cooking oil will not be prime of thoughts for a lot of customers, however there’s a quickly rising group of die-hard cooking fans that stay and die by their alternative of foundational cooking oil,” mentioned Chen.
Yóu Yóu has not but pursued retail and is as an alternative centered on constructing a neighborhood and constant following on-line by promoting its oil merchandise straight by means of its web site.
“We have constructed an awesome neighborhood of tastemakers, from Vietnamese dwelling cooks to skilled culinary artists that love our product and creating new dishes,” mentioned Chen. “We need to encourage folks to not solely cook dinner higher but in addition stay more healthy. We’re a staff of Asian-Individuals bringing one of the best Asian cooking secrets and techniques and components to the world, beginning with tea seed oil.”