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It’s a brand new 12 months, and we don’t find out about you, however we’re trying to add fresh beauty brands to our collection. Whereas they won’t be a Charlotte Tilbury or a Too Confronted, they usually have merchandise which can be critical matchups.
We lately found Merit Beauty, which launched in 2021, and has already set the tone in what the model calls “minimalist magnificence” (assume: TikTok’s no-makeup makeup trend). They aren’t exaggerating about being minimalist, although. In reality, Advantage’s lineup solely consists of seven merchandise: a foundation-concealer crossover, blush balm, tinted lip oil, mascara, forehead pomade, highlighter and mixing brush. Every of its merchandise comes within the sleekest packaging and comprises formulation that gives you a pure, dewy make-up look.
I personally first got here throughout Advantage in my social feeds. A put up exhibiting off the model’s Signature Bag caught my eye not due to the storage potential, however as a result of I really thought it was a purse from a designer model. I merely couldn’t preserve my eyes off of it.
Right here’s the factor: The Signature Bag isn’t a product you should buy by itself on Advantage’s web site. You possibly can really rating this tremendous luxe, corduroy bag complimentary with your first purchase, regardless of how huge or small. I’ve by no means seen something prefer it earlier than. It’s the chicest make-up pouch I’ve ever seen and I simply adore the knot design. Really, it may be worn and styled as a show-stopping purse everytime you need it to.
To safe the bag—and flawless make-up seems—shop any of these incredible beauty products from Merit. We’ve included every thing from a lengthening mascara that your pals will mistake for lash extensions to a tinted lip oil that’s near-identical to Clinique’s Black Honey.
RELATED: This Mascara Is So Volumizing, Shoppers Swear They Look Like They’re Wearing Lash Extensions


Picture: Advantage Magnificence.
Clear Lash Lengthening Mascara
Tint, lengthen and raise your lashes in a number of swipes with the Clear Lash mascara. The comb is designed with precision and curling power, whereas the components received’t crush your lashes.


Advantage Magnificence.
Shade Slick Tinted Lip Oil
The Shade Slick Tinted Lip Oil offers you the advantages of each an oil and a light-weight stain. The Sangria colour has a easy and shiny end, but additionally a pure deep berry tint that resembles Clinique’s Black Honey tone. Enriched with rosehip oil, shea butter, grapeseed oil and jojoba oil, the components leaves your lips moisturized and nourished.


Picture: Advantage Magnificence.
The Minimalist Perfecting Complexion Stick
This modern stick is a two-in-one foundation and concealer. It has mild to medium buildable protection that’s tremendous light-weight and natural-looking. Professional tip: purchase three shades darker than your common basis shade to get your new fave contour.


Picture: Advantage Magnificence.
Forehead 1980 Volumizing Pomade
Get the fluffy brows of your desires with the assistance of this volumizing pomade. It received’t make your brows all exhausting and crispy due to the vitamin B5 that provides flexibility and fullness.


Picture: Advantage Magnificence.
Flush Balm Cheek Colour
When you’re in search of a dewier blush, beeline straight to the Flush Balm. It’s mild and long-lasting, and doesn’t seem cakey like some powder blushes do.
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